Whimm

the whimm company

Handmade luxury jewelry made to order

The Whimm Company provides premium quality handmade jewelry that can be customized to suit your personal style.

Our objective was to create a luxury brand identity that was reminiscent of Art Deco to reflect the geometric shapes and sharp edges found throughout many of this client’s work.

CLIENT'S EXPERIENCE

Sirena and Muse Creative have held my hand throughout this entire process. As a designer, it was important for me to work alongside someone who has a creative eye and is able to complement my jewelry designs throughout the branding, as well as the website’s structure and design.

Every step of the way has been organized and easy to follow. Sirena has also been extremely patient and quick to respond and provide assistance when needed.

What really made Muse Creative shine though is that Sirena believes in my business. There were times I was financially struggling and had to prioritize other commitments before finishing a deadline for my website. She may not realize how much that meant to me to be so supportive, but it’s the main reason I’ve continued to build on my jewelry business.

Thank you for helping me bring my inspiration into reality; and thank you for inspiring me to believe this was all possible.

Victoria Parodi

Owner, The Whimm Company

LOGO DESIGN

We crafted this beautiful logo through customized typography, making it one of a kind. The icon mark above the name is a testament to the details and intricacies found within the jewelry pieces. While the logo may be printed with foil and metallics to give it real world luxury, it was important to us that the digital versions of this logo also retained this shining, metallic feeling. We created this custom golden metallic treatment to do just that.

Style Guide

After exploring and selecting a custom Color Palette, Typography, Patterns Set, and Imagery Guidelines, we included all of these into a convenient Brand Style Guide for easy reference anytime the client needed Visual Identity information quickly.

Package DESIGN

Retaining the richness of the navy blue paired with metallic gold was essential to connecting the luxury feeling of the brand to the customer. We explored satin, velvets, and other premium materials for packaging.

WEBSITE DESIGN

The website was designed for both style and functionality. The patterns and colors appear throughout the website, while the e-commerce side of the shop is a seamless experience for customers looking to purchase a piece of made to order jewelry. Click here to view the website!