BehaviorLink
BehaviorLink
ABA Therapy services
BehaviorLink is an Applied Behavior Analysis (ABA) company that is dedicated to providing the most comprehensive services to enhance the education and lives of those with developmental disabilities in Metro Atlanta.
We were asked to redesign their website and create a Visual Identity system to better depict visually what this business is about and the mission behind it.
We were also tasked with creating a logo set for a sister company, TherapyLink. Jump to TherapyLink’s logo.
LOGO VARIATIONS
BehaviorLink already had a Primary Logo in place that they wanted to keep. However, the art files were corrupt and the logo needed to be rebuilt. We also added a Secondary Logo for more vertical spaces and created a Sub-mark/icon for Social Media. We included black and white options, full color, and inverse so BehaviorLink had every file type and version for both Print and Digital needs.
Visual Identity Design
BehaviorLink did not have any established colors, fonts, image styles, etc for their business. Keeping the existing logo’s color in mind, we built out a Color Palette, Font Pairing, and Image Styling parameters and created a Visual Identity to build brand awareness among customers. This was organized into a Brand Board for easy reference.
Website Redesign
Before the redesign, BehaviorLink’s website was sterile, cold, and unwelcoming: the exact opposite of what this business is about! The images used felt melancholy. We incorporated the Visual Identity to bring warmth, color, and friendliness to the website and feature images with rich tones and happy children to better express the mission and nature of the business.
You can view the NEW website design here.
Check out the before and after below.
Before the Redesign
After the Redesign
Bonus: Sister Company Logo
BehaviorLink is opening a sister company, TherapyLink, which offers speech and occupational therapy for children. Muse Creative was tasked with creating a logo that tied in with BehaviorLink. We offered many solutions, varying from very similar to BehaviorLink to standing strong on its own with a new interpretation. The client wanted to stay as close to BehaviorLink as possible, and loved the implementation of a violet tone for the brand color instead of a matching green.