Brand Voice: What It Is and How to Use It to Connect with Your Audience What is Your Brand Voice? Brand voice is the way a brand communicates with its audience. It’s the personality of the brand, and it’s Read More » July 31, 2023
What’s In It For Me: Selling Your Customers On Benefits, Not Features Jump to any section:* Features* Benefits* Know Your Audience* Tip 1: Call to Action* Tip 2: Use “You” Language* Tip 3: The “So What” Test* Read More » September 14, 2021