Garnet Gal's Coffee Shop & Bakery
Garnet Gal's Coffee Shop & Bakery
A gourmet coffee shop brewed with love
Garnet Gal’s is a local favorite in Atlanta, offering organic freshly baked goods daily and specialty coffee drinks, as well as smoothies and sandwiches.
Our objective was to rebrand the business with warmth and coziness in mind. There was no clear visual identity or voice behind the business, so we worked closely with Garnet Gal’s to dig deep into who they are in order to authentically tell their story through branding and design.
CLIENT'S EXPERIENCE
I highly recommend her.”
BUSINESS Cards
We began with creating black and white versions of the logo design, experimenting with options that were more formal vs playful, elegant vs strong. We factored in the personal touch of our client, with handwritten notes being an additional touchpoint, and felt this script paired with an elegant, open serif and tied together with a rose graphic encompassed many of our client’s core values.
Flyers
It was important that we choose a color palette that aligned with our client’s core values. She takes great care in curating each arrangement to be unique, and her kindhearted approach is a large part of the customer’s experience with her brand. We tested many softer, more muted tones, and she felt the dusty rosy tones and soft greys reflected her personality, as well as her brand.
Printed Menus
After establishing some of the basics such as logo design, color palettes, and typography, we created a Style Guide to serve as a resource document for easy reference. This highlights the rules surrounding logo, color, font, and image/pattern usage to ensure brand consistency.
You can view the full style guide here.
Website Redesign
Upon redefining the brand colors and textures, it was important to carry this new identity into the website. The client desired a feeling of warmth, coziness, and emphasis on the coffees offered in the shop. Below is the result, which can also be viewed at the Garnet Gal’s Coffee Shop & Bakery Website