Gulf Coast NeuroSpa
Gulf Coast NeuroSpa
TMS Therapy services
Gulf Coast NeuroSpa is a mental health clinic servicing the Mississippi Gulf Coast area, with office locations in Gulfport and Ocean Springs.
We were entrusted with establishing a visual identity for the brand, including creating a set of brand guidelines that outline the usage of the brand’s visual identity, creating additional logo variations to accommodate multiple layouts, designing social media graphics that are visually appealing and engaging, and creating marketing materials, such as brochures, banners, and cards, that effectively communicate the brand’s message to its target audience.
LOGO VARIATIONS
Gulf Coast NeuroSpa already had a Primary Logo in place that they wanted to keep. We added a Horizontal Logo, a Vertical/Stacked Logo, and a Social Media Avatar icon for more versatility to best accommodate design space constraints. We included black and white options as well as full color, so Gulf Coast NeuroSpa had every file type and version for both Print and Digital needs.
Visual Identity Design
Gulf Coast NeuroSpa did not have any established colors, fonts, image styles, etc for their business. Keeping the existing logo’s color in mind, we built out a Color Palette, Font Pairing, Custom Graphics, and Image Styling parameters and created a Visual Identity to build brand awareness among customers. This was organized into a Brand Board for easy reference.
Social Media
Before we took over Gulf Coast NeuroSpa’s Instagram and Facebook, there were only 2 posts on the account, and they did not reflect the brand at all. We researched TMS Therapy to create content to educate, interact, and entertain their audience in a way that removed the sterile impression that healthcare businesses often give. By removing the stigma of TMS Therapy, we created an open and healthy space to connect (while maintaining the Visual Identity along the way, reminding the audience which business was posting).
Marketing Materials
Building on the visual identity we designed for Gulf Coast NeuroSpa, we created a variety of marketing materials, including:
- A banner announcing their new Ocean Springs location
- Conference table banners
- Retractable banners
- Holiday cards
- Infinity cubes
- Brochures
Coming Soon: Website
We are currently in the process of redesigning the website layout for Gulf Coast NeuroSpa to better reflect the new Visual Identity and branded materials. Check back soon for the finished result!
