Nashville Sandwich Society

Not your average food truck

The Nashville Sandwich Society food truck offers artisanal sandwiches made with high quality ingredients, started by a professional chef. Our goal was to take this fun, innovative, premium sandwich truck experience and create a colorful brand from scratch.

Our objective was to create an engaging and holistic brand experience from the ground up for our client.

CLIENT'S EXPERIENCE

“Nashville Sandwich Society is starting to take off and we couldn’t be happier! As small business owners, we didn’t really know what branding meant or what it could do for our business. Our food speaks for itself; however, it was also important that people receive the impression we wanted even BEFORE they’ve tasted one of our delicious sandwiches.

Muse Creative stepped in and helped us develop our concept and execute our branding more than we could have imagined. They handled everything from designing the logo, colors, and truck artwork, to building our website and supplying social media graphics. Sirena gave us plenty of concepts and walked us through the whole process. This allowed us to focus on our business, which we recommend to all business owners.

Our business is having its grand opening in 2 weeks and we already have grown over 300%, which is amazing. Social media is everything these days, and you’ve got to stand out and look professional. Muse Creative can get you and your business off the ground and honestly will surpass your expectations! If you or a friend is starting a business and needs help with branding, reach out to Muse Creative. You won’t be disappointed!”

Caroline Griffin

Co-Founder, Nashville Sandwich Society

LOGO DESIGN

When a brand is in its earliest conceptual stages, we start with black and white sketches of logo designs. Color carries a lot of power, and it’s important that our clients love their logo in black and white format before bringing in color to amplify and reinforce the brand message.

COLOR PALETTE

Next we dove into color. With the business in the food industry, it was crucial that we explore beyond attractive stand alone palettes, and be sure the options also aligned with the brand’s key words. We researched the psychology of color associations in relation to food to be certain our options were as appetizing as they were brand-centric.

TRUCK DESIGN

While our client refined his upcoming menu, we created truck wrap mock ups and designs that incorporated the visual brand identity thus far. Because this food truck will be located next to others, all competing for business, it was imperative that the truck itself be as eye catching and playful as the logo.

WEBSITE DESIGN

It was important to our client that this website be minimalistic in style, while adhering to the recently established brand style guide. We made sure to include a contact form for catering services, and a “Find Us” feature for customers to easily locate the truck. Check them out at NashSandwichSociety.com

SOCIAL MEDIA

We had the opportunity to help brand Nashville Sandwich Society throughout their social media as well. By ensuring a consistent brand voice and imagery across Facebook, Instagram, and Twitter, as well as in person, the audience is guaranteed to have the same experience with Nashville Sandwich Society throughout all touchpoints in their journey.