MUSINGS
The Muse Creative Branding Blog
Stay Ahead, Stay Relevant: The Vital Importance of Keeping Your Business’s Social Media Fresh and Engaging
In today’s digital age, social media has become an essential tool for businesses of all sizes and industries. Whether you’re a small local shop or
Brand Voice: What It Is and How to Use It to Connect with Your Audience
What is Your Brand Voice? Brand voice is the way a brand communicates with its audience. It’s the personality of the brand, and it’s
Do You Trust Me? Building Trust Through Branding
A strong brand identity is built on consistency, authenticity, and transparency. When a brand is consistent, it communicates the same message across all channels, from
The Human Touch in Branding: Why AI Can’t Replace Real Designers for Meaningful and Effective Brand Creation
In the age of artificial intelligence (AI), the possibilities seem endless. However, when it comes to creating a brand that is truly meaningful and effective,
From Small to Standout: 10 Reasons Why Branding is Key to Scaling Your Business
As a small business owner, you are constantly looking for ways to grow and scale your business. While many business owners focus on marketing and
Featured: Voyage ATL
Earlier this month, I sat down once again with Voyage ATL to catch up on Muse Creative and offer advice to those just starting out
Catching Up: Muse Creative Interview with Canvas Rebel
The following is a transcript of the interview conducted with Branding Designer and Founder of Muse Creative, Sirena Carpenter. This interview was published on September
Cost-Ineffective: Why Good Branding Isn’t Cheap
And definitely isn’t free. “I found someone who can do this cheaper. Can you match their prices?”“This would be way less expensive if I just
FEATURED: MUSE CREATIVE INTERVIEW WITH SHOUTOUT ATLANTA
The following is the transcript from the interview conducted by Voyage ATL writer Shelly Tuscano. This article appeared on February 9, 2022. Special thanks to
What’s In It For Me: Selling Your Customers On Benefits, Not Features
Jump to any section:* Features* Benefits* Know Your Audience* Tip 1: Call to Action* Tip 2: Use “You” Language* Tip 3: The “So What” Test*