In today’s digital age, social media has become an essential tool for businesses of all sizes and industries. Whether you’re a small local shop or
What is Your Brand Voice? Brand voice is the way a brand communicates with its audience. It’s the personality of the brand, and it’s
A strong brand identity is built on consistency, authenticity, and transparency. When a brand is consistent, it communicates the same message across all channels, from
In the age of artificial intelligence (AI), the possibilities seem endless. However, when it comes to creating a brand that is truly meaningful and effective,
As a small business owner, you are constantly looking for ways to grow and scale your business. While many business owners focus on marketing and
And definitely isn’t free. “I found someone who can do this cheaper. Can you match their prices?”“This would be way less expensive if I just
Jump to any section:* Features* Benefits* Know Your Audience* Tip 1: Call to Action* Tip 2: Use “You” Language* Tip 3: The “So What” Test*
Have you ever wanted to be a fly on the wall? Social Listening provides your business the unique opportunity to do just that and discover
Have you ever hired a designer, only to have them challenging your requests? As designers, a large part of our job is defending our ideas
First, What IS a Rebrand? If you search for this online, you’ll get a myriad of different answers. (Sound familiar? This is also the case
While the internet provides an abundance of helpful resources when it comes to branding education, there’s also a lot of misinformation out there. Here are
They say building a strong website is easy. And by “they”, we’re referring to the countless ads for DIY website builders that aim to hook
The term branding has become a catch all term that now means everything and nothing at all. We conducted a poll recently on Instagram and
I have written and spoken about this countless times when connecting with new small business owners. It’s actually the topic that inspired this blog (along