Cost-Ineffective: Why Good Branding Isn’t Cheap
And definitely isn’t free. “I found someone who can do this cheaper. Can you match their prices?”“This would be way less expensive if I just
February 18, 2022
MUSINGS
The Muse Creative Branding Blog
What’s In It For Me: Selling Your Customers On Benefits, Not Features
Jump to any section:* Features* Benefits* Know Your Audience* Tip 1: Call to Action* Tip 2: Use “You” Language* Tip 3: The “So What” Test*
September 14, 2021
A Fly On The Wall: Social Listening and Why It’s Critical to Your Brand’s Success
Have you ever wanted to be a fly on the wall? Social Listening provides your business the unique opportunity to do just that and discover
September 7, 2021
6 Reasons Your Designer is Pushing Back
Have you ever hired a designer, only to have them challenging your requests? As designers, a large part of our job is defending our ideas
August 31, 2021
10 Signs It’s Time For Your Business to Rebrand
First, What IS a Rebrand? If you search for this online, you’ll get a myriad of different answers. (Sound familiar? This is also the case
August 24, 2021
Featured: Muse Creative Founder Speaks With Voyage ATL
The following is the transcript from the interview conducted by Voyage ATL writer Kenneth Blasco. This article appeared on July 15, 2021. Special thanks to
August 17, 2021
10 Misconceptions of Branding for Small Businesses
While the internet provides an abundance of helpful resources when it comes to branding education, there’s also a lot of misinformation out there. Here are
August 10, 2021
5 Ways DIY Website Builders Ruin Your Brand
They say building a strong website is easy. And by “they”, we’re referring to the countless ads for DIY website builders that aim to hook
August 3, 2021
Why is the Term Branding So Confusing?
The term branding has become a catch all term that now means everything and nothing at all. We conducted a poll recently on Instagram and
July 20, 2021
Why Your Small Business Needs More Than a Logo
I have written and spoken about this countless times when connecting with new small business owners. It’s actually the topic that inspired this blog (along
June 30, 2021